So, this adventure deserves… no requires a blog post.
I had noticed this building over the years, traveling to Daytona Beach. Not an unusual sight in Florida… older Deco style building, once a staple design along Florida’s coast lines and tourist destinations, now fallen on hard times and in disrepair.
So, you can imagine my surprise and intrigue when I recently saw The Streamline listed on hotels.com as an option for an upcoming trip to Daytona. It just looked cool and I really like Art Deco. Of course, built in the 40’s, I had my trepidation about booking it. But then I noticed a 9.8 rating from guests who had stayed there. What the heck… I booked it. The rate was more than reasonable… $109 per night.
Today I arrived. In a word… WOW! It turns out, The Streamline has been under renovation for more than three years. It only reopened this past May. Clearly, the the three years was spent on attention to detail. It is just beautiful and fun. The rooms, while understandably small by today’s standards, are gorgeous. Beautiful furniture, very comfortable… and stunning bathroom fixtures and appointments.
As far as amenities, The Streamline boasts a full service restaurant and bar, Olivier’s, and the amazing Rooftop Bar and Lounge. The roof top features 360 degrees of access providing views of the city and the Atlantic Ocean, just across the street.
I’m probably over using the word ‘detail,’ but it’s deserved. The renovation obviously included stripping the building to it’s bones. Don’t expect to see layers of old paint, sticking door knobs or creaky fixtures… not happening. Everything is crisp, clean and tack sharp.
Now… the real interesting piece of Streamline history; As you can imagine, everything in Daytona comes back to NASCAR. Well, The Streamline takes the cake. It seems, in 1948 when Bill France Sr. brought together a bunch of stock car organizers and drivers to discuss how they could better manage and promote their racing, the meeting was held on the rooftop bar of The Streamline. By the end of that meeting, papers were signed and a new organization was born… the National Association of Stock Car Auto Racing… known today as NASCAR. The Streamline is, “The Birthplace of NASCAR.”
The NASCAR nugget is just one of the hotel’s long list of historic stories… in fact, they claim the hotel is four floors… and thousands of stories. But, trust me, the history is just history. The Streamline today stands on it’s own as a refreshing traveler’s respite on the landscape of mainstream franchised hotel mediocrity. It’s amazing.
I could go on… and on. Kudos to whomever had the cajones to step out of the box and do something different!
140 S Atlantic Ave,
Daytona Beach, FL 32118